A TikTok has gone viral of a user mocking Kmart’s latest inclusive doll.
The clip, which has amassed more than 6 million views in just one day, shows a shelf full of toys including a Down syndrome doll that was released in late 2020.
The footage is overplayed with the text “Kmart Australia has no chill,” alongside several crying emojis.
But it immediately copped severe backlash with thousands of users flooding the comments section demanding the clip be removed.
“It teaches kids acceptance. What is so wrong about it?” one TikTok user asked.
“They are covering everyone, how’s that bad?” asked another, while a third added: “Bro it teaches kids about there (sic) differences and to except themselves and others is a real good idea.”
In just 24 hour, the post has attracted more than 13,000 comments which has since prompted the user to respond.
“Thanks to everyone who got this video viral I never expected this,” they wrote.
“Btw this video isn’t meant to offend anyone I am not against disable people guys.”
Many hit back, demanding the user then delete their post.
“Then take it down because this is very obviously mocking the toy when it’s a good idea,” one person wrote.
Another furious user added: “Why do you mean NO chill? This is beautiful! So happy to see it. The videographer has NO chill!”
A mother also added her son has Down syndrome and happens to love the dolls.
“I think it’s great for kids who have Down syndrome, they would love these dolls it’s about time they make all kinds of dolls for all types of children,” another person added.
Last year, former Bachelor contestant Laura Byrne shared a tearful apology after she mistakenly made fun of the retailer’s doll with Down syndrome.
In a since deleted Instagram post, she wrote: “Good luck to all the mamas surviving the next week of rain with toddlers stuck inside,” she wrote over a video of her daughter asking for a doll.
“I think we have enough crying babies at home, we don’t need another one,” Ms Byrne tells her daughter.
“And this baby here is truly petrifying,” she added as she approached one doll on the store’s shelves. “That is a scary AF doll.”
What Ms Byrne mistakenly overlooked, but what many of her followers pointed out, is that the doll she found “petrifying” was meant to provide representation for children with Down syndrome.
‘Baby Amelia with Down syndrome’ is the name of one of the $15 Anko brand dolls.
There is also a baby ‘Charlie with Down syndrome’, the same doll the TikTok user’s now viral footage focused on.
Ms Byrne apparently didn’t see that until later, leading her to delete the offending story and apologise.
Kmart launched its two dolls with Down syndrome in December 2020 in what has been labelled a big win for disability representation.
The dolls were welcomed by Down syndrome Australia (DSA).
“They reached out to DSA early in the process to consult with us about their ideas, and we’re happy to see dolls with Down syndrome in their new line of inclusive toys,” DSA management said in a statement at the time.
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Parents have since posted positive comments about the dolls on social media, commending the retailer for allowing children with the condition to finally have a doll they can relate to.
“My 7 year old daughter Georgia has Cerebral Palsy and Autism, my mother came across these amazing dolls in Kmart, my daughter absolutely loves them. I think it is such a beautiful idea that the company has come up with these beautiful Dolls with Down syndrome,” one woman wrote on Facebook.
The retailer has expanded its inclusion dolls range to include a Guide Dog handler.
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